Privacy Policy

 

**Last Updated: October 16, 2026**

 

Alvarado Group (“Alvarado Group,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when you visit or use our website, **[www.thealvaradogroup.com](http://www.thealvaradogroup.com)** (the “Website”).

This Privacy Policy explains what information we may collect through the Website, how we use and protect that information, and the choices you may have regarding your information.

By using the Website, you acknowledge the practices described in this Privacy Policy.

1. Who We Are

Alvarado Group is a team of real estate professionals serving Madison, Wisconsin and surrounding communities. Alvarado Group is a real estate licensee affiliated with Compass and operates as a licensed real estate brokerage business.

This Privacy Policy applies specifically to information collected through the Alvarado Group Website and through communications or forms directly associated with the Website.

Compass, Inc. and its affiliated platforms and services may collect and process information separately. Those activities are governed by the applicable Compass privacy policies and notices.

2. Information We Collect

Depending on how you use our website, we may collect information that you voluntarily provide to us, information collected automatically when you browse the Website, and information provided to us by third-party services.

a). Information You Provide

You may voluntarily provide information when you:

• Submit a contact or inquiry form
• Request information about buying or selling a property
• Request a home valuation or market information
• Sign up for property searches, listing alerts, newsletters, or other communications
• Request an appointment or consultation
• Submit information regarding a property you own or are interested in purchasing
• Submit a rental or leasing inquiry or application
• Contact us by email, telephone, text message, or other means
• Otherwise communicate with Alvarado Group through the Website

This information may include your:

• Name
• Email address
• Telephone number
• Mailing or property address
• Property preferences
• Buying or selling interests
• Information about a property you own or are considering purchasing
• Other information you choose to provide

Please do not submit sensitive financial information, Social Security numbers, passwords, or other highly sensitive personal information through general Website contact forms unless specifically requested through a secure system.

b). Information Collected Automatically

When you visit our Website, certain information may be collected automatically through cookies, analytics tools, server logs, and similar technologies.

This information may include:

• IP address
• Browser type
• Device type
• Operating system
• Pages viewed
• Date and time of visits
• Referring website
• Search activity on the Website
• Approximate geographic information
• Interactions with Website features
• Other technical information about your use of the Website

We may use this information to understand how visitors use the Website, improve Website functionality, monitor Website performance, and help protect the Website against fraud, abuse, or security threats.

3. Cookies and Similar Technologies

The Website may use cookies, pixels, tags, analytics tools, and similar technologies.

Cookies are small files placed on your device that help websites recognize your browser and remember certain information.

We may use these technologies to:

• Operate and maintain the Website
• Remember preferences
• Understand Website traffic and usage
• Analyze the effectiveness of our marketing
• Improve Website content and functionality
• Provide relevant property information and services
• Detect and prevent fraudulent or abusive activity

Some cookies may be placed by third-party service providers that provide analytics, advertising, mapping, property-search, or other services on our behalf.

You can generally control or disable cookies through your web browser settings. Disabling certain cookies may affect the functionality of portions of the Website.

4. Property Searches, Listings and MLS Information

Our Website may provide access to property listings, property searches, market information, maps, photographs, descriptions, and other real estate information supplied through multiple listing services (“MLSs”), Compass, third-party technology providers, public records, or other sources.

Information displayed through these services may be subject to the terms, conditions, copyrights, and privacy policies of the applicable MLS, data provider, or third-party service.

Your use of property-search features may also result in information being provided to the technology provider operating the applicable search or alert service.

We encourage you to review the privacy policies of third-party services you access through the Website.

5. How We Use Your Information

We may use information we collect to:

• Respond to your questions and requests
• Provide real estate services
• Communicate with you about properties and real estate opportunities
• Provide customized property searches and listing alerts
• Provide market information and home valuation services
• Schedule consultations, showings, and appointments
• Assist with buying, selling, leasing, or other real estate-related services
• Communicate with you about a real estate transaction
• Send newsletters, market updates, property information, and other communications you request or that may be relevant to your interests
• Improve our Website, services, marketing, and customer experience
• Analyze Website usage and performance
• Maintain the security and integrity of our Website and systems
• Comply with applicable laws, regulations, legal processes, and professional obligations
• Protect our rights, property, clients, Website users, and others

We do not use information collected through the Website for purposes unrelated to the services or communications described above except where permitted or required by law.

6. How We Share Information

We may share information you provide with third parties when reasonably necessary to provide services you request, operate our business, or comply with legal obligations.

Depending on the circumstances, these parties may include:

• Alvarado Group team members and affiliated real estate professionals
• Compass and applicable Compass platforms or services
• Multiple listing services and real estate data providers
• Website hosting and technology providers
• Property-search and customer relationship management providers
• Email and communication service providers
• Analytics providers
• Marketing and advertising service providers
• Scheduling and appointment platforms
• Professional service providers
• Lenders, title companies, attorneys, inspectors, contractors, and other real estate service providers when appropriate to a transaction or requested service
• Government authorities or other parties when required by law or legal process

We may also disclose information when we reasonably believe disclosure is necessary to prevent fraud, protect the security of our systems, enforce our agreements, protect our rights or the safety of others, or comply with applicable law.

a). Information Shared With Real Estate Professionals

If you request assistance with buying, selling, leasing, or financing real estate, we may share relevant information with the Alvarado Group team member or other real estate professional assisting you.

Information necessary to facilitate a real estate transaction may also be shared with other parties involved in that transaction.

7. Communications, Email and Text Messages

If you provide your email address or telephone number, we may contact you in response to a request or inquiry.

Depending on your relationship with us and the services you request, communications may include:

• Email
• Telephone calls
• Text messages
• Property alerts
• Listing notifications
• Market updates
• Newsletters
• Appointment reminders
• Transaction-related communications
• Other information related to real estate services

You may unsubscribe from marketing emails by using the unsubscribe instructions contained in the applicable message.

You may also contact us to request that we stop sending marketing communications.

Please note that opting out of marketing communications does not necessarily prevent us from sending communications that are necessary to complete a transaction, respond to a request, provide a service you have requested, or comply with legal obligations.

If you receive text messages from us, standard message and data rates from your mobile carrier may apply.

8. Third-Party Websites and Services

The Website may contain links to websites, applications, social media platforms, property-search services, mapping services, or other third-party websites.

These third-party services may collect information directly from you and may have their own privacy policies and terms of use.

Alvarado Group does not control the privacy practices of third parties and is not responsible for their privacy policies, security practices, or content.

We encourage you to review the privacy policy of any third-party website or service before providing personal information.

9. Google Services and Analytics

The Website may use services provided by Google or other third-party analytics providers to understand how visitors use our Website and to improve our services.

These providers may use cookies or similar technologies to collect information about Website usage.

Information collected by third-party services is subject to those providers’ respective privacy policies and terms.

You can learn more about Google’s privacy practices through Google’s privacy resources.

10. Information Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.

You should use caution when transmitting sensitive information over the Internet and should not submit highly sensitive information through unsecured Website forms.

11. Information Retention

We retain personal information for as long as reasonably necessary to:

• Provide requested services
• Maintain business and transaction records
• Communicate with you
• Comply with legal, regulatory, tax, accounting, or professional obligations
• Resolve disputes
• Enforce agreements
• Protect our legal rights and interests

The length of time information is retained may vary depending on the type of information and the reason it was collected.

12. Children’s Privacy

Our Website is not intended for children under the age of 13.

We do not knowingly collect personal information from children under 13 through the Website.

If we learn that we have collected personal information from a child under 13 without appropriate parental consent, we will take reasonable steps to delete that information.

13. Your Privacy Choices

Depending on applicable law, you may have certain rights regarding personal information we maintain about you.

These rights may include the ability to:

• Request access to certain personal information we maintain about you
• Request correction of inaccurate information
• Request deletion of personal information, where applicable
• Opt out of certain marketing communications
• Request information about how your personal information is used or shared

Some information may be exempt from deletion or other requests because we are required or permitted by law to retain it, including information necessary for legal, regulatory, transaction, accounting, or professional purposes.

To make a privacy-related request, please contact us using the information provided in the “Contact Us” section below.

We may need to verify your identity before completing certain requests.

14. Do Not Sell or Share

Alvarado Group does not sell your personal information for monetary consideration.

We may use third-party service providers to operate our Website, provide analytics, deliver communications, facilitate property searches, or support our marketing and business operations. Certain privacy laws may characterize some disclosures or uses of personal information for advertising or similar purposes as “sharing,” even when no money is exchanged.

Where required by applicable law, we will provide additional privacy choices and mechanisms for exercising applicable rights.

15. Real Estate Transaction Information

Real estate transactions involve multiple parties and service providers.

When you engage Alvarado Group for real estate services, information you provide may need to be shared with parties involved in the transaction, including other real estate professionals, buyers, sellers, lenders, title companies, attorneys, inspectors, appraisers, contractors, government agencies, and other service providers.

Certain information may also be submitted to or shared through MLS systems and other real estate platforms as required or permitted by applicable rules, agreements, or law.

Information shared as part of a real estate transaction may be subject to additional privacy policies, confidentiality obligations, or legal requirements.

16. Information You Choose to Make Public

If you submit information, comments, reviews, photographs, testimonials, or other content for publication on our Website or social media channels, that information may become publicly available.

Please do not submit information that you do not want to be made public.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, Website, technology, services, or applicable legal requirements.

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.

We encourage you to review this Privacy Policy periodically to stay informed about how we handle personal information.

18. Contact Us

If you have questions about this Privacy Policy, would like to update your information, or would like to make a privacy-related request, please contact us:

**Alvarado Group**

1914 Monroe St.

Madison, WI 53711

Phone: 608-251-6600

Email: info@thealvaradogroup.com

Website: www.thealvaradogroup.com

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**Important Notice:** This Privacy Policy is intended to describe Alvarado Group’s general website privacy practices. It does not replace any privacy notice, terms of use, MLS rules, brokerage policies, transaction documents, or other disclosures that may apply to a particular service or transaction.