About Us
Alvarado Real Estate Group is a family run business passionate about Madison real estate, healthy homes and vibrant communities. Our team model is unlike any other real estate brokerage in the Madison area. Yes, there are teams within companies, but we are unique in that our company is small on purpose to serve those we serve best with excellence. And we do that through specialization. We don’t try to be everything to everyone. We know what we are good at and that is where we excel.
The team approach is organized to ensure a smooth transaction process. We have the bases covered..both yours and ours. There are many business models that are adapting the Team approach because it makes sense. Like a good baseball team, you need all the players on the field and they are all important in making sure the ball doesn’t get dropped. It is exciting to see this move into the real estate world as well.
The Start of Alvarado Real Estate
After years of working in larger real estate companies in the Madison area, Sara and Carlos followed their hearts (as true entrepreneurs do) and began the quest of researching different brokerages nationally and different models. The doors opened for the Alvarado Real Estate Group as an independent brokerage in March of 2008 at 303 S. Livingston Street on the Near East side of downtown Madison. Julie Campbell joined within a couple of months of our grand opening. Julie and Sara had worked numerous transactions together and knew it was a perfect fit.
We are proud of our team and how active everyone is in our community. It is our belief that home ownership is more fulfilling when families feel a part of their community and people have positive neighborhood experiences. Whether it is volunteering in neighborhood schools, Habitat for Humanity, serving on boards for local organizations, getting involved in Dane Buy Local, helping out with Rainbow Project or coaching kid’s soccer games, we are there and we are smiling!
Our passion for the environment is sometimes a big part of the conversation and sometimes it doesn’t come up in the conversation at all but it is at the core of how we do business. This has led to many powerful changes in the industry as well. Not all our clients are interested in what a green home is when we start looking at homes so we’ve created a Green Home Care Package that we give them after they buy their home. It has been well received by all our clients. We are able to point out simple things in their new home that will help them create a healthier and more efficient place for their family.
Many of the team members have received the Eco Broker designation or the National Association of Realtors Green Designation. The motivation for continued education and learning is strong within the company. A couple of minutes on the phone with each of our agents and you’ll know right away that the love of real estate and helping people is a calling we each are blessed to share.




